{"id":4997,"date":"2025-08-12T09:28:56","date_gmt":"2025-08-12T09:28:56","guid":{"rendered":"https:\/\/www.fonsis.org\/?p=4997"},"modified":"2025-08-12T19:29:11","modified_gmt":"2025-08-12T19:29:11","slug":"relance-ainou","status":"publish","type":"post","link":"https:\/\/www.fonsis.org\/en\/relance-ainou\/","title":{"rendered":"\u00a0RESUMPTION OF PRODUCTION AT THE A\u00cfNOU FACTORY IN TOUBA\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>The FIR, decisive support<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RESUMPTION OF PRODUCTION AT THE A\u00cfNOU FACTORY IN TOUBA<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FIR, a decisive support In Touba Bogo, the Touba Agro-Industrie plant, producer of A\u00efnou mineral water, has relaunched its activities after a three-year shutdown following a technical incident. Thanks to investment from the Fonds Islamique de Relance (FIR), a subsidiary of the Strategic Investment Fund of Senegal (FONSIS), its industry is now running at full speed, with plans to win back the international market. A partnership with a strong economic and social impact for Touba Bogo. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Touba Bogo is a symbolic place: it was here that Serigne Fallou Mback\u00e9 farmed to finance the construction of Touba's Grand Mosque. The site remains associated with a significant episode from the 1960s: \"Here in Bogo, after receiving a bottle of zamzam as a gift from Mecca, Serigne Fallou Mback\u00e9 prayed for blessed and abundant water. He dug the well himself,\" recounts an emotional Serigne Ahmadou Badawi Mback\u00e9, dressed in an elegant blue bazin, behind the factory installations. Today, his prayer seems to have been answered. Settled on this land 300 km from the holy city of Touba, Serigne Ahmadou Badawi Mback\u00e9 has become a major player in the production of drinking water. From the sandy road, you can see the vast industrial site, marked by a large blue gate. Inside, the machines are in full operation: an automated cart inflates the bottles, another machine positions them, then the filler and labeller take over. The borehole, 350 metres deep, supplies quality water, with a current minimum capacity of 8,000 bottles per day. \"We have a fully automated filtration system, from drilling to bottling, with virtually zero human contact. A\u00efnou is a grace: in my opinion, it's the best water table in Senegal. I've worked in many industries in Africa, and in terms of energy and quality, there's nothing better,\" asserts Sawadogo Daouda, the plant's technical manager. The decisive intervention of the FIR In the midst of rapid growth, the plant suffered a series of technical breakdowns, resulting in a three-year shutdown. That's when FIR's decisive action came into play, in line with its mandate to finance Senegalese SMEs in financial difficulty but still with economic potential. \"We were facing serious electrical problems. We would like to thank the FONSIS teams, who tried to understand why the product had disappeared from Senegalese shelves. Without preconceived ideas, they analyzed the viability of our investment plan and provided assistance in setting up a recovery plan for our plant, with the ambition of turning it into a local industrial champion. We welcome this commitment to economic and social development,\" emphasizes Serigne Ahmadou Badawi Mback\u00e9. According to him, this support from the FIR is an opportunity for Senegalese companies long deprived of structuring support. Reconquering the international market Created in 2004, in the wake of the cholera epidemic and a water shortage, the plant was initially intended to secure the supply of drinking water. \"We had no commercial ambitions at the outset. Revenues are also used to finance education and health,\" explains Serigne Ahmadou Badawi Mback\u00e9. Today, with the successful relaunch, the aim is to cover the entire country and resume exports, notably to Mali and Guinea-Bissau, markets where the product was highly appreciated. The plant is also helping to create formal local jobs with decent wages, giving prospects to people in the surrounding villages who no longer find opportunities in the agricultural sector. \"Our ambition is to be present throughout Senegal and internationally. This water is pure, soft, without chemical additives, and from a quality source. We would like to thank FONSIS for its key role in strengthening the competitiveness of our companies\", he concludes. FIR: origin and challenges At the suggestion of FONSIS, and with the agreement of the Ministry of the Economy, Planning and Cooperation (MEPC), the Ministry of Finance and Budget (MFB), and the Islamic Development Bank (IDB), the Islamic Recovery Fund (FIR) was set up with an envelope of 20 billion CFA francs to finance Senegalese SMEs in financial difficulty but with economic potential. Its aim is to strengthen the resilience of SMEs, support their growth, and help maintain and create jobs. It was launched against the backdrop of the global recession caused by the Covid-19 crisis, which has particularly affected SMEs: according to the International Labour Organization, 32% of them have ceased trading, and 62% have suffered a sharp drop in sales. FIR works in partnership with institutions specializing in Islamic finance, such as Banque Islamique du S\u00e9n\u00e9gal, Taysir Finance, Coris Bank and Al Rahma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auteur : <strong><em>Demba Dieng<\/em> &#8211; JOURNALISTE DESK ECONOMIE<\/strong> &#8211;<strong> <\/strong>le SOLEIL, <strong>GRAND MAGAL DE TOUBA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Le FIR, un soutien d\u00e9terminant RELANCE DE LA PRODUCTION DE L\u2019USINE A\u00cfNOU \u00c0 TOUBA Le FIR, un soutien d\u00e9terminant \u00c0 Touba Bogo, l\u2019usine Touba Agro\u2010Industrie, productrice de l\u2019eau min\u00e9rale A\u00efnou, a relanc\u00e9 ses activit\u00e9s apr\u00e8s trois ann\u00e9es d\u2019arr\u00eat cons\u00e9cutives \u00e0 un incident technique. Gr\u00e2ce \u00e0 l\u2019investissement du Fonds Islamique de Relance (FIR), filiale du Fonds Souverain d\u2019Investissements Strat\u00e9giques (FONSIS), son industrie tourne aujourd\u2019hui \u00e0 plein r\u00e9gime et envisage de reconqu\u00e9rir le march\u00e9 international. Un partenariat \u00e0 fort impact \u00e9conomique et social pour la localit\u00e9 de Touba Bogo. Touba Bogo est un lieu symbolique : c\u2019est l\u00e0 que Serigne Fallou Mback\u00e9 exploitait ses p\u00e9rim\u00e8tres agricoles pour financer la construction de la Grande Mosqu\u00e9e de Touba. Le site reste associ\u00e9 \u00e0 un \u00e9pisode marquant des ann\u00e9es 1960 : \u00ab Ici \u00e0 Bogo, apr\u00e8s avoir re\u00e7u une bouteille de zamzam en cadeau, venant de la Mecque, Serigne Fallou Mback\u00e9 a pri\u00e9 pour que l\u2019eau soit b\u00e9nie et abondante. Il a lui\u2010m\u00eame creus\u00e9 le puits \u00bb, raconte, \u00e9mu, Serigne Ahmadou Badawi Mback\u00e9, v\u00eatu d\u2019un \u00e9l\u00e9gant bazin bleu, derri\u00e8re les installations de l\u2019usine. Aujourd\u2019hui, la pri\u00e8re semble exauc\u00e9e. Install\u00e9 sur cette terre situ\u00e9e \u00e0 300 km de la ville sainte de Touba, Serigne Ahmadou Badawi Mback\u00e9 est devenu un acteur majeur de la production d\u2019eau de consommation. Depuis la route sablonneuse, on aper\u00e7oit le vaste site industriel, signal\u00e9 par une grande porte bleue. \u00c0 l\u2019int\u00e9rieur, les machines fonctionnent \u00e0 plein r\u00e9gime : un chariot automatis\u00e9 gonfle les bouteilles, une autre machine les positionne, puis le remplisseur et l\u2019\u00e9tiqueteuse prennent le relais. Le forage, profond de 350 m\u00e8tres, fournit une eau de qualit\u00e9, avec une capacit\u00e9 minimale actuelle de 8 000 bouteilles par jour. \u00ab Nous avons un syst\u00e8me de filtration enti\u00e8rement automatis\u00e9, du forage \u00e0 l\u2019embouteillage, avec quasiment z\u00e9ro contact humain. A\u00efnou, c\u2019est une gr\u00e2ce : c\u2019est, selon moi, la meilleure nappe phr\u00e9atique du S\u00e9n\u00e9gal. J\u2019ai travaill\u00e9 dans beaucoup d\u2019industries en Afrique, et en termes d\u2019\u00e9nergie et de qualit\u00e9, il n\u2019y a pas mieux \u00bb, affirme Sawadogo Daouda, responsable technique de l\u2019usine. L\u2019intervention d\u00e9cisive du FIR En pleine croissance, l\u2019usine a subi des pannes techniques ayant entra\u00een\u00e9 trois ann\u00e9es d\u2019arr\u00eat. C\u2019est alors qu\u2019est intervenue l\u2019action d\u00e9terminante du FIR, conform\u00e9ment \u00e0 son mandat de financement de PME s\u00e9n\u00e9galaises en situation de difficult\u00e9s financi\u00e8res mais gardant un potentiel \u00e9conomique. \u00ab Nous \u00e9tions confront\u00e9s \u00e0 de graves probl\u00e8mes \u00e9lectriques. Nous remercions les \u00e9quipes du FONSIS qui ont cherch\u00e9 \u00e0 comprendre les raisons de la disparition du produit dans les rayons du S\u00e9n\u00e9gal. Sans a priori, elles ont analys\u00e9 la viabilit\u00e9 de notre plan d\u2019investissement et apport\u00e9 leur assistance pour la mise en place du plan de relance de notre usine, avec l\u2019ambition d\u2019en faire un champion industriel local. Nous saluons cet engagement au service du d\u00e9veloppement \u00e9conomique et social \u00bb, souligne Serigne Ahmadou Badawi Mback\u00e9. Selon lui, cet appui du FIR est une opportunit\u00e9 pour les entreprises s\u00e9n\u00e9galaises longtemps priv\u00e9es d\u2019accompagnement structurant. Reconqu\u00e9rir le march\u00e9 international Cr\u00e9\u00e9e en 2004, \u00e0 la suite de l\u2019\u00e9pid\u00e9mie de chol\u00e9ra et d\u2019une p\u00e9nurie d\u2019eau, l\u2019usine visait initialement \u00e0 s\u00e9curiser l\u2019approvisionnement en eau potable. \u00ab Nous n\u2019avions pas d\u2019ambition commerciale au d\u00e9part. Les revenus servent aussi \u00e0 financer l\u2019enseignement et la sant\u00e9 \u00bb, explique Serigne Ahmadou Badawi Mback\u00e9. Aujourd\u2019hui, avec la relance r\u00e9ussie, l\u2019objectif est de couvrir l\u2019ensemble du territoire et de reprendre les exportations, notamment vers le Mali et la Guin\u00e9e\u2010Bissau, march\u00e9s o\u00f9 le produit \u00e9tait tr\u00e8s appr\u00e9ci\u00e9. L\u2019usine contribue \u00e9galement \u00e0 la cr\u00e9ation d\u2019emplois locaux formels avec des r\u00e9mun\u00e9rations d\u00e9centes, donnant ainsi des perspectives aux habitants des villages environnants ne trouvant plus d\u2019opportunit\u00e9 dans le secteur agricole. \u00ab Notre ambition est d\u2019\u00eatre pr\u00e9sents partout au S\u00e9n\u00e9gal et \u00e0 l\u2019international. Cette eau est pure, douce, sans additif chimique, et issue d\u2019une source de qualit\u00e9. Nous remercions le FONSIS pour son r\u00f4le cl\u00e9 dans le renforcement de la comp\u00e9titivit\u00e9 des entreprises \u00bb, conclut\u2010il. FIR : origine et enjeux Sur proposition du FONSIS, et avec l\u2019accord du Minist\u00e8re de l\u2019\u00c9conomie, du Plan et de la Coop\u00e9ration (MEPC), du Minist\u00e8re des Finances et du Budget (MFB), et de la Banque Islamique de D\u00e9veloppement (BID), le Fonds Islamique de Relance (FIR) a \u00e9t\u00e9 mis en place avec une enveloppe de 20 milliards FCFA destin\u00e9s \u00e0 financer les PME s\u00e9n\u00e9galaises en situation de difficult\u00e9s financi\u00e8res mais gardant un potentiel \u00e9conomique. Son objectif est de renforcer la r\u00e9silience des PME, soutenir leur croissance, et favoriser le maintien et la cr\u00e9ation d\u2019emplois. Son lancement est intervenu dans un contexte marqu\u00e9 par la r\u00e9cession mondiale due \u00e0 la crise du Covid\u201019, qui a particuli\u00e8rement affect\u00e9 les PME : selon l\u2019Organisation internationale du travail, 32 % d\u2019entre elles ont cess\u00e9 leurs activit\u00e9s et 62 % ont subi une forte baisse de leur chiffre d\u2019affaires. Le FIR d\u00e9ploie ses interventions en partenariat avec des institutions sp\u00e9cialis\u00e9es en finance islamique telles que la Banque Islamique du S\u00e9n\u00e9gal, Taysir Finance, Coris Bank, et Al Rahma. Auteur : Demba Dieng &#8211; JOURNALISTE DESK ECONOMIE &#8211; le SOLEIL, GRAND MAGAL DE TOUBA<\/p>","protected":false},"author":1,"featured_media":4998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/comments?post=4997"}],"version-history":[{"count":3,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4997\/revisions"}],"predecessor-version":[{"id":5003,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4997\/revisions\/5003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/media\/4998"}],"wp:attachment":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/media?parent=4997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/categories?post=4997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/tags?post=4997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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