{"id":4584,"date":"2025-04-16T20:22:46","date_gmt":"2025-04-16T20:22:46","guid":{"rendered":"https:\/\/www.fonsis.org\/?p=4584"},"modified":"2025-07-28T14:01:20","modified_gmt":"2025-07-28T14:01:20","slug":"contanna","status":"publish","type":"post","link":"https:\/\/www.fonsis.org\/en\/contanna\/","title":{"rendered":"CONTANNA, dreams of international expansion thanks to the Islamic Recovery Fund (IRF), a subsidiary of FONSIS"},"content":{"rendered":"

CONTANNA is the brainchild of Senegalese entrepreneur Nd\u00e8ye Maty Semb\u00e8ne Fall. It is the first top-of-the-range tea house in Senegal, specialising in infusions and premium teas from local agriculture.\nNow backed by the Fonds Islamique de Relance (FIR), a subsidiary of the of the Senegal\u2019s Sovereign Wealth Fund (FONSIS), it plans to expand its services and explore the international market. Nd\u00e8ye Maty Semb\u00e8ne Fall is one of Senegal's most prominent entrepreneurs. In 2019, she had the vision to launch CONTANNA, the first upmarket tea house in Senegal, specialising in premium infusions and teas from local agriculture. Its strategy is based on working closely with farmers, particularly women, to process and add value to their produce. Determined to bring out the best in locally-grown products, Ndeye Maty Semb\u00e8ne Fall is a true ambassador for Made in Senegal.\n\"Inspired by grandmother's recipes and the ancestral virtues of local plants, the brand sublimates the\nbotanical riches of Senegal through exceptional infusions. It's a blend of authenticity and modernity.\nCONTANNA offers a unique range of teas and infusions, made from a refined blend of carefully\nselected local plants: hibiscus, kink\u00e9liba, moringa, baobab, lemongrass... These ingredients, renowned\nfor their natural benefits, are processed using traditional methods to preserve all their flavours and\nproperties\", explains Madame Semb\u00e8ne. According to her, each infusion tells a story \u2014the story of\nAfrican traditions passed down from generation to generation. A truly inclusive project, CONTANNA\nrelies on a system of direct purchases from producers throughout Senegal, guaranteeing exemplary traceability and a sustainable economic impact. \"By supporting local farmers, particularly women, CONTANNA is helping to structure agricultural sectors and promote African heritage\", she adds. The brand's progress and ambitions have earned it international recognition. In 2022, CONTANNA won the prestigious AgriPitch from the African Development Bank (ADB). \"It's a distinction that underlines our economic and social impact in the agro-industry,\" she says.\nPassionate about entrepreneurship, Ndeye Maty Semb\u00e8ne Fall has over eight years' experience in\nproject management and fundraising, supporting the development of numerous initiatives with a\nstrong economic and social impact. She has won several awards, including Women Deliver Young\nLeader (2018), Mandela Washington Fellow (2021) and ISOC Fellow (2017). Trilingual (French,\nEnglish, Wolof) and a gender expert, she is also fluent in several other foreign languages, including\nGerman, Spanish and Portuguese. Growing with FONSIS The Islamic Recovery Fund (IRF), a\npartnership between FONSIS, the Islamic Development Bank (IDB) and the Senegalese government, recently invested FCFA 586.5 million in five Senegalese companies operating in strategic sectors. This investment is part of the policy to consolidate the fabric of Senegalese SMEs, by strengthening their resilience in the face of market changes. CONTANNA is one of the companies supported by this funding. For its founder, this investment will enable her company to accelerate its expansion and better structure its production chain. \"It gives us the opportunity to raise the profile of our products, make them available throughout Senegal and help promote Senegalese expertise in wider markets,\" says Ndeye Maty Semb\u00e8ne Fall. The other advantage of the partnership with FONSIS, in her view, is that it enables her to realise her ambition to go international. \"Today, thanks to FONSIS funding, I'm working on expanding CONTANNA'S INVESTMENT LETTER by opening specialist shops dedicated to teas and medicinal plants, as well as developing a chain of hot drinks and African-style bubble tea. My ambition is to modernise the local plant sector in Africa while preserving the authenticity and richness of our traditions\", she says. Today, she has everything she needs to combine the tea trade with immersive experiences. \"We are also aiming for large-scale development, with products\navailable in Senegal and internationally.<\/p>\n\n\n\n

CONTANNA's ambition is to expand its presence in Africa and beyond, with a model that combines\nthe tea trade with immersive tea time experiences. The brand is also planning to open a boutique\",\nconcludes Ndeye Maty Semb\u00e8ne Fall, more determined than ever to promote Senegalese flavours\naround the world.<\/p>\n\n\n\n

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CONTANNA est une initiative de l\u2019entrepreneure s\u00e9n\u00e9galaise Nd\u00e8ye Maty Semb\u00e8ne Fall. Il s\u2019agit de la premi\u00e8re maison de th\u00e9 haut de gamme au S\u00e9n\u00e9gal, sp\u00e9cialis\u00e9e dans les infusions et th\u00e9s premium issus de l\u2019agriculture locale. Aujourd\u2019hui accompagn\u00e9e par le Fonds Islamique de Relance (FIR), filiale du Fonds Souverain d\u2019Investissements Strat\u00e9giques (FONSIS), elle compte \u00e9tendre ses services et explorer le march\u00e9 international. Nd\u00e8ye Maty Semb\u00e8ne Fall fait partie des entrepreneurs s\u00e9n\u00e9galais les plus en vue. Elle a eu le flair, en 2019, de lancer CONTANNA, la premi\u00e8re maison de th\u00e9 haut de gamme au S\u00e9n\u00e9gal, sp\u00e9cialis\u00e9e dans les infusions et th\u00e9s premium issus de l\u2019agriculture locale. Sa strat\u00e9gie repose sur une collaboration \u00e9troite avec des agriculteurs, en particulier des femmes, afin de transformer et valoriser leurs productions. D\u00e9termin\u00e9e \u00e0 sublimer les produits cultiv\u00e9s localement, Ndeye Maty Semb\u00e8ne Fall s\u2019affirme comme une v\u00e9ritable ambassadrice du Made in S\u00e9n\u00e9gal. \u00ab Inspir\u00e9e des recettes de grand-m\u00e8re et des vertus ancestrales des plantes locales, la marque sublime les richesses botaniques du S\u00e9n\u00e9gal \u00e0 travers des infusions d\u2019exception. C\u2019est un m\u00e9lange d\u2019authenticit\u00e9 et de modernit\u00e9. CONTANNA propose une gamme unique de th\u00e9s et d\u2019infusions, \u00e9labor\u00e9e \u00e0 partir d\u2019un assemblage raffin\u00e9 de plantes locales soigneusement s\u00e9lectionn\u00e9es : hibiscus, kink\u00e9liba, moringa, baobab, citronnelle\u2026 Ces ingr\u00e9dients, reconnus pour leurs bienfaits naturels, sont travaill\u00e9s de mani\u00e8re artisanale afin de pr\u00e9server toutes leurs saveurs et propri\u00e9t\u00e9s \u00bb, explique Madame Semb\u00e8ne. Selon elle, chaque infusion raconte une histoire, celle des traditions africaines transmises de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration. V\u00e9ritable projet inclusif, CONTANNA s\u2019appuie sur un syst\u00e8me d\u2019achat direct aupr\u00e8s des producteurs \u00e0 travers tout le S\u00e9n\u00e9gal, garantissant une tra\u00e7abilit\u00e9 exemplaire et un impact \u00e9conomique durable. \u00ab En soutenant les agriculteurs locaux, et notamment les femmes, CONTANNA contribue \u00e0 la structuration des fili\u00e8res agricoles et \u00e0 la valorisation du patrimoine africain \u00bb, ajoute-t- elle. Les progr\u00e8s et ambitions de la marque lui ont valu une reconnaissance internationale. En 2022, CONTANNA a remport\u00e9 le prestigieux AgriPitch de la Banque Africaine de D\u00e9veloppement (BAD). \u00ab C\u2019est une distinction qui souligne notre impact \u00e9conomique et social dans l\u2019agro-industrie \u00bb, estime- t-elle. Passionn\u00e9e d\u2019entrepreneuriat, Ndeye Maty Semb\u00e8ne Fall poss\u00e8de plus de huit ans d\u2019exp\u00e9rience en gestion de projets et en lev\u00e9e de fonds, accompagnant le d\u00e9veloppement de nombreuses initiatives \u00e0 fort impact \u00e9conomique et social. Son parcours lui a valu plusieurs distinctions, dont Women Deliver Young Leader (2018), Mandela Washington Fellow (2021) et ISOC Fellow (2017). Trilingue (fran\u00e7ais, anglais, wolof) et experte en genre, elle ma\u00eetrise \u00e9galement plusieurs autres langues \u00e9trang\u00e8res, notamment l\u2019allemand, l\u2019espagnol et le portugais. Grandir avec le FONSIS Le Fonds Islamique de Relance (FIR), n\u00e9 d\u2019un partenariat entre le FONSIS, la Banque Islamique de D\u00e9veloppement (BID) et l\u2019\u00c9tat du S\u00e9n\u00e9gal, a r\u00e9cemment investi une enveloppe de 586,5 millions FCFA en faveur de cinq entreprises s\u00e9n\u00e9galaises op\u00e9rant dans des secteurs strat\u00e9giques. Cet investissement s\u2019inscrit dans la politique de consolidation du tissu des PME s\u00e9n\u00e9galaises, en renfor\u00e7ant leur r\u00e9silience face aux \u00e9volutions du march\u00e9. CONTANNA fait partie des entreprises accompagn\u00e9es par ce financement. Pour sa fondatrice, cet investissement permet d\u2019acc\u00e9l\u00e9rer l\u2019expansion de son entreprise et de mieux structurer sa cha\u00eene de production. \u00ab Il nous offre la possibilit\u00e9 d\u2019assurer une meilleure visibilit\u00e9 \u00e0 nos produits, d\u2019\u00eatre disponibles partout au S\u00e9n\u00e9gal et de contribuer \u00e0 la promotion du savoir-faire s\u00e9n\u00e9galais sur des march\u00e9s plus larges \u00bb, souligne Ndeye Maty Semb\u00e8ne Fall. L\u2019autre avantage du partenariat avec le FONSIS, \u00e0 ses yeux, est qu\u2019il permet de concr\u00e9tiser son ambition d\u2019internationalisation. \u00ab Aujourd\u2019hui, gr\u00e2ce au financement du FONSIS, je travaille \u00e0 l\u2019expension de LA LETTRE DE L\u2019INVESTISSEUR CONTANNA avec l\u2019ouverture de boutiques sp\u00e9cialis\u00e9es d\u00e9di\u00e9es aux th\u00e9s et aux plantes m\u00e9dicinales, ainsi que le d\u00e9veloppement d\u2019une cha\u00eene de boissons chaudes et de bubble tea revisit\u00e9 \u00e0 l\u2019africaine. Mon ambition est de moderniser le secteur des plantes locales en Afrique tout en pr\u00e9servant l\u2019authenticit\u00e9 et la richesse de nos traditions \u00bb, affirme-t-elle. Aujourd\u2019hui, elle dispose de tous les atouts pour allier commerce du th\u00e9 et exp\u00e9riences immersives. \u00ab Nous visons \u00e9galement un d\u00e9veloppement \u00e0 grande \u00e9chelle avec des produits disponibles au S\u00e9n\u00e9gal et \u00e0 l\u2019international. CONTANNA ambitionne d\u2019\u00e9tendre sa pr\u00e9sence en Afrique et au-del\u00e0, avec un mod\u00e8le qui associe commerce du th\u00e9 et exp\u00e9riences immersives autour du tea time. La marque envisage \u00e9galement l\u2019ouverture d\u2019une boutique \u00bb, conclut Ndeye Maty Semb\u00e8ne Fall, plus d\u00e9termin\u00e9e que jamais \u00e0 faire rayonner les saveurs s\u00e9n\u00e9galaises \u00e0 travers le monde.<\/p>","protected":false},"author":1,"featured_media":4585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-4584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/comments?post=4584"}],"version-history":[{"count":1,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4584\/revisions"}],"predecessor-version":[{"id":4590,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/posts\/4584\/revisions\/4590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/media\/4585"}],"wp:attachment":[{"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/media?parent=4584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/categories?post=4584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fonsis.org\/en\/wp-json\/wp\/v2\/tags?post=4584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}